Sabre Holdings

Work for this travel-industry retailing and technology solutions firm included an array of benefits change and enrollment communication, including corporate merger communication and transition to an online benefits information system for employees.

Communication tasks include:

• Communication strategy and consulting, including determining key messages, timing and rollout
• Branding specifically for the change and enrollment campaign
• Consulting to client on data points and communication targets
• Total copywriting
• Design coordination and oversight
• Production coordination, including coordination of variable overprinting for each employee’s personalized statement

Communication collateral include:

• Custom designed and written postcards, brochures and booklets to communicate changes and educate employees about benefits enrollment
• Unique “lumpy mailer” brochure to attract attention to new enrollment system
• Workplace posters for meeting announcements
• PowerPoint presentation for employee meetings
• Online versions of print collateral media