MGM MIRAGE

Work for this international leader in the hotel and gaming industry has included full planning and implementation to create personalized total compensation statements for nearly 25,000 employees at 24 properties in Nevada, Mississippi and Michigan.

Communication tasks include:

• Communication strategy and consulting, including determining specifications and production requirements for the collateral materials
• Branding specifically for the personalized statement project
• Consulting to client on data points and communication targets
• Total copywriting
• Technical review
• General layout and design
• Design coordination and oversight
• Production coordination, including coordination of variable overprinting for each employee’s personalized statement

Communication collateral include:

• Overprinted full-color total compensation “shell” with static text to allow for overprinting of personalized data and text
• Uniquely designed, full-color cover
• Specially sized and designed, full-color window envelope for postal mailing
• Electronic versions in PDF format for meeting presentation
• Poster-size versions with “callouts” for manager education about the total compensation statement